Client

New Chapter Psychology - MELBOURNE

Project Outline

LOGO | BRAND | STATIONERY | BROCHURE | SIGNAGE

The Project

New Chapter Psychology is a private practice providing psychology services to children, adolescents and adults.

Aurora Creative worked closely with New Chapter Psychology to create a brand that reflected the story of the business. The logo reflects a calming butterfly shape, which is made up of two opposing faces in contrasting colours. The dark chocolate brown and the bright teal, a symbol of differing feelings. The two colours contrast well, yet give the logo design a relaxing feel. Special attention was also given to the choice in font for the branding. The 'new' font being in a traditional style helps complement the mean of a new chapter in a book as well as life