CAPABILITY STATEMENT BROCHURE
Helping to connect with prospective clients
What is a Capability Statement Brochure?
Often the first connection with a prospective client is through a Capability Statement Brochure or overview brochure. This brochure document often serves as the first point of contact and initial foot in the door to introduce your business to a potential contract opportunity.
The Capability Statement Brochure needs to provide an outline of your capability and capacity to service a client.
Aurora Creative can help your business to send a message to your potential clients with a professional capability statement brochure opening up the opportunity for you to tender or quote.
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What to include in your Capability Statement
Capability Statements and Brochures need to quickly convey your experience and value proposition. They are short and visually appealing with the aim to create a standout impression to help position your business as strongly as possible.
The main points to include in your company capability statment brochuree:
- Your businesses history and operations
- Core performance capabilities
- Your team and their skills and expertise
- Clients you have worked with
- Projects undertaken
- Industry awards or certificates
How We Can Help
EXISTING CLIENTS
If you are an existing client, we will assemble content from previous design projects such as websites and brochures – and can usually create a draft very quickly for your review based on our existing understanding of your business.
NEW CLIENTS
As a new client, we will conduct a strategy session with key stakeholders to discuss your solution, differentiating factors and benefits to the market – once we have an understanding of your business and key messaging, we will create something that aligns with your value proposition.