Brand Identity
Designing Logos and Brands to Tell your Story
Branding your new Logo Design
Your logo design is the foundation for your brand, and how you brand your logo is key to your company's growth. One thing we clarify to clients is – your logo is NOT your brand. Instead, it is the method to help your brand gain instant recognition by your target market.
Our goal is creating a strong and successful logo design that is simple, unique and solid. We design logos that are timeless and serve as the foundation for great brands.
Your logo helps to create and reinforce brand awareness.
A logo design is the start of creating a brand that represents your business and the first image that a client or customer will have of your business.
We endeavour to provide our clients with the strongest logo solution, while at the same time educating our clients in the power of a great logo and how it can strengthen the success of their brand.
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The Creative process in Logo Design
With every logo project, we work with our clients to understand their goals and mission. We believe through clear communication that we can design logo's that are functional, simple, memorable and timeless.
For clients who are new to logo design and the creative process, we offer you a clear overview of our process and what you can expect in the logo design process.
Start with a strategy - design follows strategy!
We’ll look at the various assets and channels that are suitable for your business through a range of traditional and digital solutions.
- Delving into what your business is about, setting goals and objectives.
- This is who we are, this is how we feel and this is how we will do it.
- Who are your customers and target customers?
Beginning your Logo design
Behind every great design is a careful process that involves understanding, thought and development. This is the creative process of logo design. This stage is crucial to a successful brand that is timeless, simple, memorable and functional.
What does the logo design process involve?
With each new logo design project, we want to immerse ourselves into your business, understand and tell your brand story. There are a few steps.
- The Creative Brief or Brand Discovery Workshop
- Research & Development
- Logo sketch and Concept Design
- Logo Presentation
- Logo Refinement
- Celebrating the new design
Each logo design project, you will receive logo files delivered to you as digital download in various formats.
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